6 Best Profound Alternatives in 2026 (Compared on Price and Engines)
By Tarang Agarwal, founder of GetIntel. Every price checked on the vendor’s own page, last on 26 September 2026.
Most people looking for a Profound alternative are looking for something they can buy without a sales call. Profound withdrew its $99 and $399 self-serve tiers in September 2026, and its pricing page now shows two options: a 7-day free trial that runs 50 prompts a day on ChatGPT, Gemini and Google AI Overviews, and a custom Enterprise plan. The breadth Profound is known for, up to nine answer engines plus SSO and SOC 2, sits on Enterprise only. That suits a large brand with a procurement process. A founder, a small marketing team or an agency pricing a retainer usually needs a published price and a plan they can start today. GetIntel, Scrunch AI, AthenaHQ, the Semrush AI Visibility Toolkit, Peec AI and Otterly.AI all publish a price or a free tier, and each is compared on the same five things: entry price, engines tracked, self-serve access, whether it helps you fix what it finds, and who it suits.
We make GetIntel. It's in this list and compared on the same criteria as everyone else.
Profound alternatives compared
| Tool | Starting price | Engines tracked | Self-serve? | Fix workflow? | Best for |
|---|---|---|---|---|---|
| GetIntel | $29/mo (Monitor); fix workflow from $79/mo (Pro) | ChatGPT, Perplexity, Gemini, Google AI Overviews daily; Claude weekly on Growth | Yes, 7-day trial (card required) | Yes: ranked tasks with drafts, worked through by your coding agent over MCP (Pro and up) | Founders and small teams who want the fix, not only the dashboard |
| Scrunch AI | $250/mo billed annually, $300 month-to-month (Starter) | ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, AI Overviews, Meta on every plan | Yes, 7-day Starter trial, no card | Partly: page audits that surface fixes, plus an AI-friendly site version (AXP) | Brand teams that want Profound-level engine breadth without a sales call |
| AthenaHQ | Free (Essential); $295/mo (Starter) | Starter: 11 models, including ChatGPT, Perplexity, AI Overviews, AI Mode, Gemini, Claude, Copilot | Yes, including a free tier | Yes: on-page and off-page actions and a content optimization agent (Starter) | Growth-stage teams that want the widest model list below enterprise |
| Semrush AI Visibility Toolkit | $99/mo per domain, billed annually | ChatGPT, Google AI, Gemini, Perplexity | Yes, no free trial for the toolkit | Partly: AI-generated recommendations in Brand Performance reports, plus an AI search site audit | Teams that already run their SEO in Semrush |
| Peec AI | $95/mo (Starter, billed monthly) (read 17 September 2026) | Choose 3 of ChatGPT, AI Mode, AI Overviews, Copilot, Gemini, Naver AI; Perplexity and others as add-ons | Yes, free trial | Partly: gap analysis, ranked recommended actions and agent actions | Marketing teams that want clean analytics and source detail |
| Otterly.AI | $29/mo (Lite) | ChatGPT, AI Overviews, Perplexity, Copilot; Claude, AI Mode and Gemini cost extra | Yes, free trial | Partly: GEO URL audits and weekly recommendations | Budget monitoring on a clear, published prompt ladder |
Prices checked 26 September 2026 on each vendor’s own pricing page, except Peec AI (read 17 September 2026).
1. GetIntel: best for founders and small teams who want the fix, not only the dashboard
GetIntel is a self-serve AI visibility tracker built for people who run their own marketing. It asks ChatGPT, Perplexity, Gemini and Google AI Overviews your buyer questions every day on every plan, and adds Claude weekly on the $149 Growth plan. Monitor is $29 a month for 25 questions and is tracking only. Pro is $79 for 60 questions and is where the fix side starts: each gap becomes a ranked task, such as a page to write, a roundup that skips you or a Reddit thread worth answering, with the copy drafted where GetIntel can write it and your coding agent working through the list over MCP. It suits a founder or small team that wants to know what to do next rather than read a report. The real limitation against Profound is breadth: four daily engines, with no Copilot, Google AI Mode or DeepSeek, and it is a young product whose proof is a public dogfooding page rather than a wall of enterprise logos.
2. Scrunch AI: best for brand teams that want Profound-level engine breadth without a sales call
Scrunch AI is the closest thing to Profound’s breadth that you can buy on a card. Every plan tracks ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, AI Overviews and Meta, so the engine list is not something you unlock later. Starter is $250 a month billed annually or $300 month-to-month, with 350 custom prompts, three user licences and five page audits. Growth is $417 or $500 with 700 prompts, and Enterprise is custom. There is a 7-day trial of Starter that takes no card. Beyond measurement, page audits are meant to surface specific fixes, and its Agent Experience Platform generates an AI-friendly version of your site for agent traffic. It suits a brand team that wants most of Profound’s coverage with a published price. The limitation is the floor: there is nothing under $250, and five page audits a month is a small allowance if acting on the data is the point.
3. AthenaHQ: best for growth-stage teams that want the widest model list below enterprise
AthenaHQ, which brands itself Athena, runs on credits rather than a prompt count. Its free Essential tier comes with $25 of credit, 300 credits, and covers ChatGPT, Perplexity, Google AI Overviews, Gemini and Copilot, which is enough to see real answers before paying anything. Starter is $295 a month for 3,600 credits and opens up 11 models, adding Claude, Google AI Mode, Grok, DeepSeek, Meta AI and Mistral. Enterprise is custom and adds SSO, audit logging and a citation engine. From Starter it also acts on the data: on-page and off-page actions and a content optimization agent sit in the plan rather than behind Enterprise. It suits a growth-stage team that wants many models and content help in one tool. The limitation is predictability. How far 3,600 credits go depends on how many prompts you run against how many models, and the annual price is not published, only a 17% discount.
4. Semrush AI Visibility Toolkit: best for teams that already run their SEO in Semrush
Semrush sells AI visibility as its own toolkit, separate from its SEO plans. The Base plan is $99 a month per domain, billed annually, and tracks 25 custom prompts daily, with mentions from ChatGPT, Google AI, Gemini and Perplexity. Around the tracking sit competitor research, prompt research with topic volume and difficulty, and an AI search site audit that flags pages AI crawlers cannot reach. Brand Performance reports, updated weekly, add sentiment and AI-generated recommendations. It suits a team that already lives in Semrush and wants AI visibility beside its keyword and backlink data, which is the one advantage no standalone tool can match. The limitation is scale per dollar: 25 prompts is a small set, each extra domain is another $99 a month, 50 more prompts are $60, and every teammate who needs access pays for their own toolkit licence. There is no free trial.
5. Peec AI: best for marketing teams that want clean analytics and source detail
Peec AI prices by prompts and models. Starter covers 50 prompts, Pro 150 and Advanced 350, and every plan lets you choose three models from ChatGPT, Google AI Mode, AI Overviews, Copilot, Gemini and Naver AI, with Perplexity and others available as add-ons and up to 13 models on Enterprise. We read the brand plans at $95, $245 and $495 a month on 17 September 2026; on 26 September its page renders prices in JavaScript and showed none, so that is the latest date we can vouch for. Annual billing takes 15% off. It is strong on the analysis side: source classification, gap analysis by domain and URL, and ranked recommended actions split into earned and owned, plus agent actions built on reusable skills. It suits a marketing team that wants to understand why it is or is not cited. The limitation is the three-model cap, which makes wide coverage an add-on cost.
6. Otterly.AI: best for budget monitoring on a clear, published prompt ladder
Otterly.AI is the lowest-cost way into this list. Lite is $29 a month for 15 prompts with ChatGPT, Google AI Overviews, Perplexity and Copilot included, unlimited team members and daily tracking. Standard is $189 for 100 prompts, $160 a month on annual billing, and Premium $489 for 400, with Enterprise starting at 1,000 prompts. Claude, Google AI Mode and Gemini are paid add-ons on every tier, from $9 to $439 a month depending on the engine and plan. It pairs tracking with GEO URL audits, 1,000 a month on Lite, and recommendations, three a week on Lite and unlimited from Standard, where API and MCP access also start. It suits someone who wants a cheap, honest baseline with a published ladder to climb. The limitation for a Profound buyer is that the headline price buys four engines, not seven, and 15 prompts on Lite is only enough to test the idea.
Which Profound alternative should you pick
If you run your own marketing and want to be told what to fix, start with GetIntel on Pro at $79, where every gap becomes a ranked task. If the budget is the constraint and you only need to see where you stand, Otterly.AI at $29 is the cheaper way to begin.
If you are a marketing team that wants Profound’s engine breadth without a sales call, Scrunch AI and AthenaHQ are the closest fits. Scrunch covers seven engines on every plan from $250 a month; AthenaHQ reaches 11 models on Starter and lets you try it free first. Peec AI suits a team that cares most about source analysis.
If you already run your SEO in Semrush, add its AI Visibility Toolkit before buying anything new. And if you are an enterprise that needs nine engines, SSO and SOC 2 under one contract, Profound itself remains the right call: nothing self-serve here matches its Enterprise coverage.
For a feature-by-feature head-to-head, see GetIntel vs Profound. For what Profound charged before it went Enterprise-only and what is left, see Profound pricing 2026. To weigh every option side by side, compare AI visibility tools.
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