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Marketing Readiness Score

10 questions. 2 minutes. Get a score and personalized recommendations for your SaaS marketing.

Question 1 of 10Foundation

Do you have a dedicated landing page with a clear value proposition?

Worth 15 points

FAQ

Frequently asked questions

A marketing readiness score measures how prepared your SaaS is to attract, convert, and retain customers through marketing. It evaluates your foundation (landing page, positioning), visibility (directories, SEO), content (blog, social), and growth levers (email list, analytics).

Most experts recommend a score of 60+ before investing in paid acquisition. Below that, paid traffic often doesn't convert well because the foundation isn't solid. Fix your landing page, positioning, and basic SEO first; then paid ads will work far better.

The foundation items (landing page, positioning, basic directories) can be completed in 1-2 weeks. Content and SEO take 1-3 months to show traction. A full marketing engine typically takes 3-6 months to build out properly.

The biggest gap is almost always visibility: specifically, not being listed in relevant directories and lacking any SEO content strategy. Most founders have a landing page but are invisible outside their immediate network.
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