The marketing suite, with AI prompt tracking in its upper plans. Complete breakdown of plans, costs, and hidden fees.
Starting Price
$139/month (SEO)
Typical Annual Cost
$1,408 - $5,468/year (annual billing)
Contract Required?
No
Pricing Model
Tiered plans with AI prompt tracking from Starter; standalone AI Visibility Toolkit
Semrush is a full digital-marketing suite: SEO, PPC, content and competitive research. Its current plans build AI visibility in: Starter, Pro+ and Advanced include daily prompt tracking across Google Search, ChatGPT, Perplexity, Gemini and more, and the AI Visibility Toolkit is also sold on its own. Prices below were read from semrush.com on 26 September 2026.
Contract Details: Monthly or annual billing; annual saves up to 17%. The standalone AI Visibility Toolkit is billed annually.
All plans and what's included (and what's not)
$117.33/mo billed annually
Includes:
Limitations:
$165.17/mo billed annually
Includes:
Limitations:
$248.17/mo billed annually
Includes:
Limitations:
$455.67/mo billed annually
Includes:
Limitations:
Extra users start at $45 a month each.
The $139 SEO plan lists no daily AI prompt tracking; the first plan that does is Starter at $199 a month.
The AI Visibility Toolkit on its own is $99 a month per domain, billed annually, for 25 prompts.
See how GetIntel compares on price and value
| Feature | Semrush | GetIntel |
|---|---|---|
| Cheapest way to track AI answers | $99/mo toolkit (annual), or $199/mo Starter | $29/month |
| AI prompts tracked daily | 25 (toolkit) or 50 to 200 (plans) | 25 to 120 buyer questions |
| Google SEO, PPC and competitive data | Industry-leading | Not included |
| Fix workflow | AI-generated recommendations in reports | Ranked tasks with drafted copy, from $79 |
| Seats | Extra users from $45/month | Unlimited on Pro and Growth |
Semrush now sells AI tracking two ways: inside its upper plans, or as a standalone toolkit. The cheapest route depends on whether you also want the SEO suite.
| Option | Price | What it covers |
|---|---|---|
| Semrush AI Visibility Toolkit | $99/mo per domain, billed annually | 25 prompts tracked daily |
| Semrush Starter | $199/mo | SEO suite plus 50 AI prompts tracked daily |
| Semrush Pro+ | $299/mo | SEO suite plus 100 AI prompts tracked daily |
| GetIntel Monitor | $29/mo | 25 buyer questions checked daily on ChatGPT, Perplexity, Gemini and Google AI Overviews; tracking only |
| GetIntel Pro | $79/mo | 60 buyer questions daily, plus a ranked fix task for every gap, with drafted copy and MCP access |
| GetIntel Growth | $149/mo | 120 buyer questions daily, plus Claude weekly |
Semrush plan prices read from semrush.com/prices and the toolkit price from its own page on 26 September 2026.
For every alternative compared on price, engines and fix workflow, see Semrush AI Visibility Toolkit alternatives.
Semrush is the suite to choose if you want SEO, PPC and AI tracking under one login, and its plans from Starter now include daily AI prompt tracking. If AI visibility is the job, it is an expensive route: $199 a month for 50 prompts inside the suite, or $99 a month billed annually for 25 on the toolkit. GetIntel tracks 25 buyer questions daily from $29 a month and, from $79, turns each gap into a ranked task.
Try GetIntel FreeSee pricing breakdowns for other tools
See how AI engines answer your buyer questions, from $29 a month. 7-day trial, card required.
Pricing information last updated: 2026-09-26. Actual pricing may vary.