Pricing Breakdown

SEMrush Pricing in 2026: What You'll Actually Pay

All-in-one SEO platform that prices out solo founders. Complete breakdown of plans, costs, and hidden fees.

Starting Price

$139.95/month

Typical Annual Cost

$1,679 - $5,999+/year

Contract Required?

No

Pricing Model

Tiered monthly/annual plans with project and keyword limits

SEMrush Pricing Overview

SEMrush is a comprehensive digital-marketing suite: SEO, PPC, content, and competitive research, all Google-first. It is the go-to for agencies and large teams. But it does not measure AI-search visibility (whether ChatGPT, Claude, or Perplexity cite you), and at $139.95+/month it is a steep investment for a solo founder to justify for data they interpret themselves.

Contract Details: Monthly and annual billing available. Annual saves ~17%. No contracts required.

SEMrush Plans & Pricing

All plans and what's included (and what's not)

Pro

$139.95/month

Billed monthly (~$117/mo annually)

Includes:

  • 5 projects
  • 500 keywords to track
  • SEO, PPC, and research tools
  • Site Audit & On-Page SEO
  • 1 user seat

Limitations:

  • 1 user only
  • Limited project count
  • No content marketing tools
  • No AI citation tracking
  • No Findability Score or done-for-you fixes

Guru

$249.95/month

Billed monthly (~$208/mo annually)

Includes:

  • 15 projects
  • 1,500 keywords to track
  • Content Marketing Toolkit
  • Historical data
  • Multi-location & device tracking

Limitations:

  • 1 user (additional cost $45/mo each)
  • Content Marketplace costs extra
  • No SaaS-specific workflows
  • No AI citation tracking

Business

$499.95/month

Billed monthly (~$417/mo annually)

Includes:

  • 40 projects
  • 5,000 keywords to track
  • API access
  • Extended limits across tools
  • Share of Voice metric

Limitations:

  • Very expensive for solo founders
  • Additional users still cost $45/mo each
  • Overkill for most SaaS startups

SEMrush Hidden Costs to Watch For

Additional user seats

Each extra user costs $45/month on top of plan price, significant for even small teams.

Content Marketplace

SEMrush's content writing service (Content Marketplace) is a completely separate paid service.

Local SEO add-on

Local listing management costs extra, starting at $20/month per location.

No AI-visibility scoring

SEMrush provides Google data and recommendations but no AI-visibility scoring and no drafted fixes: whether AI engines cite you is a question it does not answer.

SEMrush vs GetIntel: Pricing Comparison

See how GetIntel compares on price and value

FeatureSEMrushGetIntel
Starting Price$139.95/month$29/month
Google SEO + competitive dataIndustry-leadingCore metrics covered
AI citation tracking (4 engines; 5 on Growth)NoYes, weekly
Findability Score (5 pillars)NoYes
Done-for-you fixes per gapNoDrafts the fix
Built for solo foundersNo (agency-focused)Yes

SEMrush Pros & Cons

Pros

  • Comprehensive all-in-one marketing suite
  • Excellent competitive intelligence
  • Industry-standard keyword and backlink data
  • Content marketing toolkit on Guru+
  • Trusted by agencies worldwide

Cons

  • Starts at $139.95/month, high for solos
  • Analytics-heavy, execution-light
  • No AI citation tracking across engines
  • No done-for-you fixes for solo founders
  • Steep learning curve for full utilization

The Bottom Line on SEMrush Pricing

SEMrush is a powerhouse for agencies with hours to spend extracting insights. For a solo founder, $140/month for Google-first analytics you interpret yourself is hard to justify, and it won't tell you whether AI engines cite you. GetIntel scores your AI visibility across 5 pillars and 4 AI engines (5 on Growth, adding Claude) and drafts the fix per gap, at $49/month, built for one founder running one product.

Try GetIntel Free

SEMrush Pricing FAQs

SEMrush Pro costs $1,679/year ($139.95/mo), Guru costs $2,499/year, and Business costs $4,999/year with annual billing. Each plan includes only 1 user; additional seats cost $45/month each.

SEMrush is best suited for agencies and larger teams. Solo founders often pay for Google-SEO features they can't fully use, and it won't tell them whether AI engines cite them. GetIntel is purpose-built for solo founders at $49/month, scoring AI visibility across 5 pillars and 4 AI engines (5 on Growth).

Choose SEMrush if you have marketing expertise, time for analysis, and need agency-grade Google reporting. Choose GetIntel if you're a solo founder who needs AI-search visibility (whether ChatGPT, Claude, and Perplexity cite you, plus the drafted fix per gap) at a fraction of the cost.

GetIntel measures your AI-search visibility (whether ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews cite you), scores it across 5 pillars, and drafts the specific fix per gap (Wikidata entry, llms.txt, counter-article, outreach email). SEMrush is Google-first and doesn't track AI citations at all.

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Pricing information last updated: 2026-04-01. Actual pricing may vary.