Dofollow Link
Quick Answer
A standard hyperlink that passes SEO authority (link equity) from the linking site to the destination.
What is Dofollow Link?
A dofollow link is the default link type on the web—it passes SEO authority, often called 'link juice' or 'link equity,' from the linking page to the destination page. When a high-authority site links to you with a dofollow link, it signals to Google that the destination deserves some of that site's trust and authority. Technically, 'dofollow' isn't an actual HTML attribute—it's just the absence of rel='nofollow'. The default state of any anchor tag is dofollow. Dofollow links are the gold standard for link building because they directly influence Domain Rating and page authority. In practice, most editorial links (a journalist citing your research, a blogger recommending your tool) are dofollow by default. Forums, comment sections, and many user-generated content platforms add nofollow to prevent manipulation. When evaluating link-building opportunities, prioritize dofollow links from relevant, high-DR domains. A single dofollow link from a DR 70 industry publication can move rankings more than dozens of nofollow mentions.
Key Takeaways
- Dofollow Link is a seo & domain rating concept in B2B sales
- Understanding dofollow link helps sales teams improve performance
- Real-world example: Guest post on an industry blog earns a dofollow link in the author bio
- Related concepts: Nofollow Link, Backlink, Link Building
Examples in Practice
- 1Guest post on an industry blog earns a dofollow link in the author bio
- 2Most editorial citations in news articles are dofollow by default
Related Terms
More SEO & Domain Rating Terms
Domain Rating (DR)
Ahrefs' proprietary metric scoring a website's backlink profile strength on a 0-100 scale.
Backlink
A hyperlink from one website pointing to another, acting as a vote of authority in Google's eyes.
Nofollow Link
A link with rel='nofollow' that instructs search engines not to pass authority to the destination URL.
Domain Authority (DA)
Moz's metric predicting how likely a domain is to rank in search engine results, scored 0-100.
Keyword Difficulty (KD)
An SEO metric estimating how hard it is to rank on the first page of Google for a given keyword.
Search Intent
The underlying goal or purpose behind a user's search query.
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