Best payroll software according to AI
On 6 August 2026, across 80 buyer questions asked on ChatGPT and Gemini, the three brands AI named most for payroll software were Gusto (in 81% of answers), ADP (65%) and Rippling (63%).
Last measured: 6 August 2026 · 80 buyer questions · ChatGPT and Gemini
Gusto is the answer AI gives most often. It was the first recommendation in 63% of the 80 answers we collected.
A high win rate for this category: the answer stays fairly stable however you phrase the question.
The leaderboard
Mention rate = share of 80 answers naming the brand. Top pick = share where it was the first recommendation.
| # | Brand | Mentioned | Top pick | |
|---|---|---|---|---|
| 1 | 81% | 63% | ||
| 2 | 65% | 8% | ||
| 3 | 63% | 4% | ||
| 4 | 49% | 0% | ||
| 5 | 45% | 0% | ||
| 6 | 41% | 4% | ||
| 7 | 39% | 4% | ||
| 8 | Already using QuickBooks | 33% | 0% | |
| 9 | 25% | 0% |
The sources behind the answers
Which domains ChatGPT and Gemini cite when recommending payroll software, and which ones move the outcome.
Most-cited domains
- 1.
gusto.com43
- 2.
adp.com36
- 3.
rippling.com26
- 4.
quickbooks.intuit.com21
- 5.
onpay.com17
- 6.
techradar.com15
- 7.
paychex.com13
- 8.
deel.com12
Is AI recommending you?
Look up any of 1,800+ brands from this study: mention rate, top-pick rate, and which sources carry them.
Look up your brandMethodology: 80 structured buyer prompts (generic, audience-framed, US/UK-localized) run on the real ChatGPT (gpt-5.5) and Gemini web apps, measured 6 August 2026. “Top pick” = first brand recommended in the answer. Strings the extractor captured that are not products, such as follow-up questions and feature names, are removed, and duplicate names for one product are merged. Part of the GetIntel AI Software Index.
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