Best marketing automation software according to AI
On 6 August 2026, across 80 buyer questions asked on ChatGPT and Gemini, the three brands AI named most for marketing automation software were HubSpot (in 96% of answers), ActiveCampaign (84%) and Brevo (59%).
Last measured: 6 August 2026 · 80 buyer questions · ChatGPT and Gemini
HubSpot is the answer AI gives most often. It was the first recommendation in 41% of the 80 answers we collected.
A high win rate for this category: the answer stays fairly stable however you phrase the question.
The leaderboard
Mention rate = share of 80 answers naming the brand. Top pick = share where it was the first recommendation.
| # | Brand | Mentioned | Top pick | |
|---|---|---|---|---|
| 1 | 96% | 41% | ||
| 2 | 84% | 9% | ||
| 3 | 59% | 10% | ||
| 4 | 55% | 0% | ||
| 5 | 49% | 0% | ||
| 6 | Ecommerce | 38% | 13% | |
| 7 | 35% | 0% | ||
| 8 | 30% | 5% | ||
| 9 | 16% | 4% | ||
| 10 | 15% | 0% |
The sources behind the answers
Which domains ChatGPT and Gemini cite when recommending marketing automation software, and which ones move the outcome.
Most-cited domains
- 1.
hubspot.com28
- 2.
activecampaign.com25
- 3.
brevo.com19
- 4.
drip.com16
- 5.
salesforce.com14
- 6.
business.adobe.com13
- 7.
techradar.com13
- 8.
klaviyo.com13
Sources that swing this category
When these domains show up in the citations, one brand wins far above its baseline. Correlation, not causation, but the pattern is consistent.
Is AI recommending you?
Look up any of 1,800+ brands from this study: mention rate, top-pick rate, and which sources carry them.
Look up your brandMethodology: 80 structured buyer prompts (generic, audience-framed, US/UK-localized) run on the real ChatGPT (gpt-5.5) and Gemini web apps, measured 6 August 2026. “Top pick” = first brand recommended in the answer. Strings the extractor captured that are not products, such as follow-up questions and feature names, are removed, and duplicate names for one product are merged. Part of the GetIntel AI Software Index.
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